Characteristics of and Challenges for Advisors within a Privatized Extension System

Abstract

Purpose: The aim of this article is to provide evidence on the consequences of the privatization process in Brandenburg with a focus on the agricultural advisors' situation. Before the background of future European Union (EU) expectations on Farm Advisory Systems (FAS), their capacities and competences to respond to such challenges are discussed. Design/methodology/approach: Data from three empirical studies, conducted over a time span of 15 years, and with partially similar research questions, are analysed comparatively. All studies used a mixed qualitative and quantitative research design relying on structured, face-to-face interviews and an online survey, respectively, among advisors and others. Findings: Face-to-face communication remains predominant in the advisor–client relationship. The intensity of advisory services to the single farmer in terms of farm visits was reduced. Linkages of the advisors within the overall knowledge system became fragmented and partially one-sided. Nevertheless, most advisors appreciate the demand-driven relationship they have with their clients. In contrast, the information flow from public authorities is viewed more critically. Practical implications: If Brandenburg's advisors want to profit from the up-coming EU policy instruments for the enhancement of knowledge transfer and innovation generation in rural areas, more pro-active engagement for networking and cooperation will be necessary. Awareness creation and incentives from the federal state of Brandenburg would be useful measures. Originality/value: The article combines results from three empirical studies which are so far only published in German and this allows for a longitudinal appraisal and comparative view.