Abstract
Consciously or not, the social media era has moved the flow of information to their gadgets. Indonesia has been ranked third as an active user of social media Instagram. So, currently both personally and institutionally it is not unusual to have an Instagram account such as the Republic of Indonesia Directorate General of Tax with account @ditjenpajakri. Exactly, the beneficiary of the account has become an interactive medium that increases popularity to encourage trust and conversion tax in Indonesia towards the tax-aware generation. Therefore, the purpose of this study is to determine the characteristics of interaction stimulant factors on the @ditjenpajakri account with the content analysis method on various components that encourage interaction in 504 posts in 2018. The results of the research reveal that the booster component of the @ditjenpajakri account interaction consists of the type of photo/image, the number of likes/love and followers/comments, types of captions, and hashtag.
Highlights
In 2004, it was often said to be a turning point for social media because this year Facebook was born which rapidly revolutionized the world of communication
Personal instragram accounts are accounts owned by Instagram users with the username used is the user name
This account is usually used to share the daily activities of the account owner who has a follower of friends, relatives and even fans
Summary
In 2004, it was often said to be a turning point for social media because this year Facebook was born which rapidly revolutionized the world of communication. Indonesia apparently has 45 million people who use this social media actively, and is listed as the most Instagram Story creator in the world (Aghni Adi, Ali Hidayat, 2017) Another fact, Indonesia ranked third in the category of active users on Instagram totaling 53 million accounts in January 2018. Business Instagram accounts have features such as connecting to Facebook Fanpage to facilitate posting photos, analytic features help monitor Instagram visitors weekly traffic and a “call” feature that allows customers to directly contact businesspeople. Business Instagram accounts have features such as connecting to Facebook Fanpage to make it easier to post photos, analytic features help to monitoring Instagram visitors weekly traffic and a “call” feature that allows customers to directly contact businessman. Accounts are usually used to receive endorsers or promotions and help stream traffic to the account (Wulandari, 2018)
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