Abstract
In Brazil, local power operators are implementing reactive strategies both in-house and for outside operations and facing the challenges of this new situation: administrative adjustments, outsourcing, consortia, partnerships, and diversification of activities. Many power companies are now being taken over by international utilities, thereby expanding their spheres of action throughout the power market in Latin America, where Brazil plays a leading role. Because of its strategic importance, size, and easy access to natural resources—among many other advantages—the Brazilian market has been enjoying special attention from major international players, despite the institutional framework of its power sector in transition. This chapter discusses the principal motives fuelling the globalization process in the Latin American power market and describes the strategies of the principal international players taking part in this process. This is followed by an analysis of the new strategies being deployed by Brazilian power companies—stressing the institutional context shaping them.
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