Abstract
Sensory professionals help guide complex research projects with far reaching consequences for the business. Strategic applications such as qualitative research, bench-top screening, product development, optimization, physical, chemical, and instrumental relationships, quality control, stability testing, advertising claims substantiation, marketplace audits, and extended use testing, require considerably more planning time than is needed to organize more simple tests such as discrimination. Most sensory professionals have had some experiences with strategic projects. As part of the planning process, the sensory professional must establish criteria by which project success and failure are measured, determine how test results will be used, and assess the sensory knowledge of those who will use the results, especially if they might enhance, threaten, or otherwise change their positions about a project’s success. This issue is critical to the success of any test that is done but is particularly important in these more strategic projects to that have financial implications for the business.
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