Abstract
This chapter introduces corporate strategy and its main elements in H&T organizations. It discusses how different corporate strategies could add value internationally. The chapter also reflects on different approaches to corporate strategy—namely, portfolio and competence approaches. Additionally, the chapter explains how H&T organizations can create and sustain the multibusiness advantage, and it illuminates the complexities of developing corporate strategy at the international level. In particular, it explores the potential roles of the corporate centre and its relationship with strategic business units (SBUs). The core tension between coordination and responsiveness is highlighted and discussed.
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