Abstract
The main objective of this chapter is to present the voluntary sustainability standards (VSS) for coffee. The focus is on Brazilian coffee production, the adoption of standards, and the producer’s perceptions about them. Coffee was one of the first and the most important markets to receive environmental certification. In this chapter, the activities of some institutions in Brazil responsible for dissemination and certification of VSS in coffee production are described. Finally, conclusions are presented, as well as managerial and policy implications.
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