Abstract

The development of modern tourism logistics in a tourism city with constrained capacities must be carefully conducted to achieve performance of responsiveness by leveraging existing infrastructure and facilities. The public transport system can be considered a potential means of tourism logistics development. This chapter provides preliminarily insights and guidelines for designing responsive tourism logistics operations in Pattaya city by analyzing travel situations and projecting future requirements for Pattaya tourism and the specific conditions of public transport services in the city, the baht bus, and assessing its performance in responding to the travel needs of tourism using the capacity flexibility model.

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