Abstract
Proper preparation is essential to the success of any research study. This is especially true for studies that involve multiple countries, cultures, languages, and research teams. Preparation for global studies involves three processes—comprehensive study planning, local team training, and creation of backup plans. This chapter explores global aspects of research preparation and presents them in approximate order of their execution during a project. It begins by providing an understanding of research objectives and target user groups. Following this, it deals with the process of reviewing the stimuli and making sure they work in all test locations and are properly localized, and then describes the process of creating the key document of any project—the test plan. Furthermore, it deals with aspects of recruiting participants, including screening, scheduling, and compensation, and developing research materials such as the moderator's guide for user testing. Thereafter, it discusses the importance of localizing the research materials, sharing research materials with the local teams, briefing the local teams, and training local teams through internal and external pilot testing. It concludes with a number of key takeaways based on the insights, tips, and examples provided by various studies.
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