Abstract
Google Analytics is a web analytics tool that works by page tagging—that is, adding a piece of JavaScript to the HTML of a website. This code sends information about the page to a database that assembles the data. Page tagging tools won’t capture every single page load, but they are consistent enough that we can still find web analytics data useful for analyzing trends. More importantly, they are much easier to set up and use than tools that pull data from web server logs.
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