Abstract
Abstract Whoever wants to start and manage a new business has two possibilities: buy it or create it. In the first case, one needs mainly capital, while if intending to start up a new activity, one needs capital, but mainly ideas. Innovation is often the engine, but the main features of a start-up are the idea, the team, and the scalability. A business plan should be written up to study the validity of the idea, by analyzing the target market and the competitors, on one hand, and by considering the scalability of the product to be put on the market on the other; once a customer validation test has been ascertained for the relevant project, a start-up can be established. Start-ups have a primary importance in the job and economy markets, especially in times of crisis, like today.
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