Abstract
The internet and social media play essential roles in healthcare in the digital age. Current open access patient education material on vascular diseases and surgery, both written material and videos, display significant variation in quality and can lead to misconceptions and can detract from patient provider communications. In tandem with poorly vetted patient-orientated materials, vascular surgeons’ engagement on physician rating websites is low. Social media platforms can be used for branding, patient acquisition, and public education. Vascular surgeons should embrace social media and physician rating websites and navigate these online platforms to promote the specialty as well as individual practices.
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