CHAPTER 2 - Public Relations and Information Bureaux

Abstract

This chapter presents the concept of public relations and information bureaux in Great Britain. The concept of public relations implies at least a two-way relationship between the government and the community or the citizens. This relationship is inherent in the very essence of local self-government. Since 1931, local authorities in Britain have been able to promote publicity for their towns throughout the country, and indeed the world, under the terms of the Local Authorities (Publicity) Act, 1931. However, in 1948, they were given statutory powers to set up information or public relations services. The public and local government explores all aspects of public relations from the local authority point of view. One of the bodies that have sought to actively promote this understanding is the Local Government Group of the Institute of Public Relations. Many local authorities have also set up information bureau, offices, departments, or sections, some under the direction of a public relations or information officer, where such an officer has been appointed. The City of Birmingham Information Department, one of the first information bureaux in the Great Britain, is established to provide an information service for the benefit of all citizens and visitors and to develop and publicize the City's civic, industrial, cultural, and tourist interests and to encourage the development of a civic consciousness in the minds of the inhabitants.