Abstract
Applying behavioural insights to policy-making means introducing a more nuanced understanding of behaviour. Policies designed expecting rational behaviour may lead to suboptimal results. Behavioural insights can be applied throughout the policy cycle. They can help define a policy problem by identifying underlying causes of relevant behaviours. They can also help influence behaviour in a way that addresses the problem. Arriving at specific, relevant behavioural insights may require original empirical work. Several methodological options are available. Behavioural insights are another tool for empirically based policymaking, complementary to existing tools.
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