Abstract
The significations that are raised by Ichiro instructing American youngsters and Ono serving as the object of Dutch longing becomes prima facie evidence that Japanese now interact freely and on equal (or even superior) terms with Westerners. This chapter is primarily about economic and cultural activities, and any derivative political ramifications, that lie behind the contemporary intercourse between east and west. It is also about media and the ways that East/West concourse can become encapsulated in and filtered through media products. The chapter focuses on a specific by-product of global career: the engendering of identity. Specifically, it explains how a particular stage of Japan’s global career links with the national identity. In the contemporary moment Japanese media appear to serve as a filter for capturing, conveying, or even amplifying the many episodes of Japan’s global sports involvement. Keywords: Ichiro; Japan’s global career; national identity; political ramifications
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