Abstract

Corporate data include everything found in the corporation in the way of data. The most basic division of corporate data is by structured data and unstructured data. As a rule, there are much more unstructured data than structured data. Unstructured data have two basic divisions—repetitive data and nonrepetitive data. Big data is made up of unstructured data. Nonrepetitive big data has a fundamentally different form than repetitive unstructured big data. In fact, the differences between nonrepetitive big data and repetitive big data are so large that they can be called the boundaries of the “great divide.” The divide is so large that many professionals are not even aware that there is this divide. As a rule, nonrepetitive big data has MUCH greater business value than repetitive big data.

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