Chapter 12 - A sociocognitive perspective of constraints and creativity

Abstract

This chapter highlights contemporary theories of constraints and creativity, summarizing major empirical findings and identifying key gaps in the literature. We argue that the constraint-creativity literature focuses too heavily on constraints as a “main effect” and in doing so, masks the true, complex relationship between these variables. We suggest that a sociocognitive model of constraints and creativity is more appropriate. Specifically, the present chapter argues that it is the perception of the constraints, rather than the blunt constraint itself, that influences creative outcomes, and that perceptions are influenced by a dynamic exchange of both individual and situational factors. Using this framework as a guide, we propose practical suggestions for managing constraints in creative efforts and future directions for research.