Abstract
ABSTRACT Folklore is the way through which people think and learn, share their knowledge and traditions, form their identity, and make sense of the world around them within a specific group. The folklore developed in the context of Russia’s war against Ukraine has been narrated mostly by means of digital tools across different social media platforms. The most ubiquitous form of digital folklore is memes. The rate and number of memes produced since the start of Russia’s full-scale invasion of Ukraine are unprecedented. New memes are being created and disseminated daily; some events and individuals attract a higher number of memes than others. The study surveys how the images of heroes in memes have been constructed and what character features have been ascribed to them. As their image evolved throughout Russia’s full-scale invasion of Ukraine, different motifs coalesced around them. The article aims to show how such motifs have migrated from one cycle to another, and what types of folklore heroes these memes have constructed in the public imagination.
Published Version
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