Abstract
The handicraft sector continues to be an anchor of the age-old traditions that represent the cultural and religious beliefs of the Indian Economy. It represents the uniqueness that the Indian artisans possess which cannot be replicated perfectly by any International business enterprise. With the aim of protecting and expanding this sector, the Indian artisans have been working continuously to revive the sector and create a brand for the same with adequate consumer base. However, it is becoming increasingly difficult for the handicraft sector to survive in the competitive world with close substitutes being produced. Moreover, there are economical and technical inefficiencies that prevent the artisans from exploiting their skillset. The researcher aims at finding such challenges and problems and intends to suggest ways in which the loopholes can be overcome. It further highlights the importance of accurately using the government initiatives setup for the upliftment of the handicraft industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
