Abstract
This paper paints a comprehensive picture of the changing Consumer Behavior towards Shopping Malls. An attempt has been made to investigate the different components that influence the consumer behavior towards emerging shopping mall. This literature review found that the customers do not go shopping malls only for the sake of shopping but for the entertainment. Different studies denote that various kind of factors are responsible that make the customers prefer shopping in big malls. The analysis drawn out in this paper will definitely help the retailers or shopkeepers to make changes if any in the shopping malls in order to attract maximum customers thereby satisfying their needs and making other important changes for the development of a mall.
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