Changes in the Romanian Consumer Behavior

Abstract

The consumer behavior is an important aspect for the way marketing departments develop their strategies. One of the biggest challenges in consumer behavior analysis is to determine its dynamic. On one hand, there are changes at the level of each individual when passing from one stage of his life to another, but on the other hand, there are also changes determined by the society such as changes in values and norms, trends, technological developments. For this reason, in consumer behavior it is important to analyze this dynamic and try to find the reasons for these changes, because only by this forecasts can be made. In this article, there are presented several aspects of the Romanian consumer behavior and its dynamic. There are analyzed the amount spent depending on age, the frequency of buying, the time spend in the store and other aspects regarding the emotional aspects. By analyzing these changes, there can be observed the changes in the consumer behavior from one generation to another.