Abstract
The purpose of this study was to investigate the causal relationship between changes in online travel information searching behavior and the effects of biological age, time of travel, and generational cohort over time. Household data of 1997 and 2002 were utilized for this study. Independent samples t-tests and one-way analysis of variance (ANOVA) were carried out to test the relationship between online travel information searching and the effects of time-related variables, and then stepwise logistic regression was employed to identify key determinants that explain variations in online travel information searching behavior over time. The results of the study provided evidence of time of travel and generational cohort impacts on online travel information searching behavior over time. The odds of a respondent searching for travel information online were 237% higher for 2002 pleasure travelers than for 1997 pleasure travelers and 42% lower for those that were born from 1935 to 1939 than for those born from 1980 to 1984. The implications of the study were discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Quality Assurance in Hospitality & Tourism
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
