Abstract
It is widely known that rapid population growth and income improvement in some developing countries, and growing health consciousness in some developed countries, are the main factors that have contributed to the global increase in the consumption of fishery products in the past few decades. While a detailed analysis of fish consumption behavior is being conducted in several countries, there are other countries where changes in fish consumption desire and their social and psychological factors are not fully clarified. This study investigates the changes in fish consumption desire and its associated factors in the United Kingdom (UK) and Singapore. Primary data were gathered from 1200 participants through a web questionnaire survey in the UK and Singapore. The results show that approximately five times as many respondents stated that the desire to purchase fish had increased in both the UK and Singapore compared to those that believed it had not 10 years ago. Second, the increase in fish consumption in the UK is positively associated with younger age, cheaper price, the health benefits of fish, concern over the health of meat, and religion. Third, the increase in fish consumption in Singapore is positively associated with cheaper prices and is negatively associated with concerns over sustainability.
Highlights
The total seafood consumption in the world has consistently increased over the past 50 years
We investigate the change in fish consumption desire and its associated factors in the United Kingdom (UK)
As a comparison to the UK, this study investigates the change in fish consumption desire and its associated factors in Singapore; it is used as a representation of developed countries in Asia
Summary
The total seafood consumption in the world has consistently increased over the past 50 years. The improvement of living standards in developing countries, such as China, and the health consciousness of some developed countries have contributed to this increase in consumption [1]. Some countries of the former Soviet Union or the sub-Saharan African region have experienced a significant decrease in fish consumption over the recent decades [2]. Various factors are considered to be related to seafood consumption in each country. The progress of globalization and increased interest in health consciousness and sustainability in recent years has the potential to cause drastic changes in fish consumption even within the same country. Until now, related literature has analyzed fish consumption behavior and its factors
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