Abstract
Abstract Lockdown restrictions that were put in place by governments across the world during the first half of 2020 had a huge impact on the fashion industry, the full effects of which will perhaps be felt for years to come. In this short article, I will analyse the Viktor&Rolf Haute Couture, Autumn/Winter 2020 collection, which was created during this time and which directly references the change in mindset that designers and consumers alike have experienced; I will consider how the online-only presentation method has been used to further enhance the message conveyed by the clothing. The setting, music and voice-over used in this short fashion film are seemingly intended to bring an overall feeling of hope, and possibly joy, to the display of a small, yet cohesive collection that addresses the complex feelings of anxiety and isolation that characterize this historical moment.
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