Abstract
Webometrics ranking of world universities (WRWU) is recognized as a trusted ranking system for the world’s universities. Previous study shows that there is a relationship between the electronic Word of Mouth (e-WOM) and Web Content Accessibility Guidelines (WCAG) 2.0 variables on the increase of the webometrics ranking indicator value. This research is improving the previous result by mapping the recommendations into element based on the Awareness, Desire, Knowledge, Ability, Reinforcement (ADKAR) method. The goal of this research is creating recommendation activities and change management scenario in ADKAR method to improve university webometrics ranking. The result of this study is 75 recommended activities to improve university webometrics ranking.
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