Abstract
ABSTRACTSoft power is one of the most familiar, yet misunderstood concepts in international relations. It is often used to describe cultural attraction and familiarity with a place in the belief that ‘to know us is to love us’. However, this paper calls for a reappraisal of soft power to focus more on political culture and behaviour – the power of example. Drawing on the experience of the United Kingdom the paper suggests that if the country wishes to confront and manage the challenges it now faces, including the uncertainty of Brexit, then a new understanding of soft power is required.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
