Abstract
Halal tourism is tourism based on Islamic sharia values. As recommended by the World Tourism Organization (WTO), halal tourism places great emphasis on convenience, such as halal cuisine, worship facilities, and good management. The background of the existence of halal tourism is the number of Muslim tourists which has increased from year to year. Halal tourism aims to facilitate tourists to feel comfortable and still be able to fulfill their religious obligations, especially for Muslim. In its progress, the implementation of halal tourism has experienced ups and downs. Many challenges arise both from internal and external factors. There needs to be a significant improvement and development of this so that it can still exist even in difficult conditions, such as the Covid-19 pandemic which is still ongoing today. This research uses mixed methods, namely quantitative and qualitative method. Collecting data using observation techniques, interviews, and questionnaires. Data analysis used statistical analysis, by processing respondents' answers from questionnaires which distributed by online. The research results are many challenges that arise in the application of halal tourism in the city of Semarang.
Highlights
Nowadays, tourism is starting to be improved and developed, both in terms of concepts, variety, and the latest innovations
Halal tourism began with the holding of the 1st Organization Islamic Conference (OIC) International Forum on Islamic Tourism in Jakarta, which proclaimed the existence of tourism with an Islamic concept but did not eliminate the element of originality [1]
They have heard of the term halal tourism, not enough people know the essence of halal tourism
Summary
Tourism is starting to be improved and developed, both in terms of concepts, variety, and the latest innovations. The latest innovation that is being defined is halal tourism. The term halal tourism sounds less familiar. The introduction of halal tourism initially started with a large number of Muslim tourists in many tourist destinations. Based on the 2019 MasterCard-Crescent Rating Travel Market Index (GMTI) Report, the number of Muslim world tourists is predicted to reach 160 million in 2020. This growth will continue to increase to USD 300 billion in 2026 [2]
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