Abstract
Advocating for robust, aggressive, and advanced sustainability is ideal yet challenging. It means not only decreasing additional harm to the environment but at the same time objectively using renewable energy flow. Embedding sustainability as part of organizational culture appears to be a daunting task. Not all enterprise managers have a comprehensive understanding of the phenomenon, which entails proper awareness of its benefits and consequences. This qualitative study is focused on the ability of Philippine business enterprises to embed a regenerative sustainable culture. It includes salient insights from five Philippine medium-sized enterprise owners, who were also acting as managers. It shows that the main operations of their business are mainly focused on survival through profitability and not sustainability, but that it is possible to integrate sustainability into their operations. This study also suggests a practical approach to embedding sustainability through strategic planning.
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