Challenges of Community Empowerment in the Era of Industry Society 5.O

Suryadi Suryadi,Reza Gusmanti,Dessy Kushardiyanti

doi:10.24036/kolokium-pls.v9i2.492

Suryadi Suryadi, Reza Gusmanti + Show 1 more

Open Access

https://doi.org/10.24036/kolokium-pls.v9i2.492

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Abstract

The presence of society 5.0 as a technology-based human-centred concept of society requires humans to have a paradigm of a more critical, creative way of thinking, and balance between development and the ability to solve problems to improve the quality of life in a sustainable manner. The industrial sector must innovate to be able to provide recommendations on every consumer problem. The digital content industry is one of the industrial sectors that is considered to have a significant role, both in improving the economy and in building sustainability for the community. This study uses a conceptual review to review the concept of the digital content industry in the perspective of Society 5.0. There are two aspects examined in this research, namely the presence of social media and its role as a stage for mainstream media in supporting community activities in era 5.0 and the readiness of human resources (HR) in the adaptation process and welcoming sustainable development. Youtube and Tiktok have become social media platforms as a form of technology application container as a savior of human life that depends on and coexists with technology.

Highlights

Society 5.0 is a concept in a society that focuses on technology-based humans (Ina, 2019)
The implementation of the research method uses content analysis on TikTok accounts and OMETV uploads on YouTube to see how far content creators are involved in the development of digital society in the era of society 5.0 as a space for creativity and their source of income seen from the level of engagement that exists between these social media users
This study reveals that social changes in society along with the speed of technological innovation in the digital-based industrial era 4.0 have resulted in a shift in the pattern of economic orientation

Summary

Introduction

Society 5.0 is a concept in a society that focuses on technology-based humans (Ina, 2019). The presence of social media as a stage for mainstream media has a role in supporting digital community activities in the 5.0 era. Various ICT (Information Communication Technology)-based features available on several social media platforms can help content creators as part of the community to be able to develop their profit-oriented content performance. The use of several social media platforms can gain income that can be considered, especially during a pandemic where technology seems to be a savior amid the difficulty of finding a permanent job that requires existence, physical activity, and human power. Several social media, which are referred to as content distributors, namely TikTok, have become an ideal reference for the community to earn income through creativity and skill development, especially in creating straightforward content without patronizing

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