Abstract
ABSTRACT This teaching case describes the process experienced by Coppead, one of the main graduate schools in business in Brazil, to adapt to e-learning. The change is driven by the social isolation adopted in the country due to the COVID-19 pandemic. The case reports on the decisions that the faculty collegiate, led by the director Elaine Tavares, has needed to take to circumvent the quarantine and ensure teaching continuity at Master, Doctoral, and Executive MBA levels. The case discusses the main challenges during the transition, but most importantly highlights the strategic opportunities that this shift has offered for innovation in the coming years.
Highlights
It was 10 o’clock in the morning, March 17, 2020 and Elaine Tavares, Coppead’s director, was apprehensive
What are the main challenges faced by Coppead during the transition to remote education?
The teacher should encourage the students to put themselves in the place of the story’ protagonist, Coppead’s director Elaine Tavares, and try to understand her dilemmas and the issues involved in the decision to be taken
Summary
It was 10 o’clock in the morning, March 17, 2020 and Elaine Tavares, Coppead’s director, was apprehensive. The case can be discussed based on the literature of ecosystems, scenarios, and innovation.
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