Abstract
The qualitative results of this empirical thesis are the four superior challenges “reduced time for development”, “integration of the value chain”, “reduction of complexity” and “digital transformation”, which apply to the product development of wind turbines. It is assumed that these superior challenges apply to a variety of business areas rather than only for the product development. Recommendations for actions to reduce the time for development are “customized integration of agile approaches”, “break down silo mentality” and “optimization of the innovation culture”. For the integration of the value chain in the product development process, an “establishment of a common basis of trust”, “establishment of multi-company development networks” and an “increase of compatibility of different tools and process automation” are recommended. A reduction of complexity can be achieved with an “expansion of the available capacities in predevelopment” and “development of long-term multi-platform strategies”. The challenges and possible solution approaches for “digital transformation” need further investigation, but it is clear to advise to “ensure access to operational data through digital business models or service contracts”.
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