Challenges faced by employers when using social media for recruitment and selection purposes

Abstract

Employers use social media to search for and connect with prospective employees. However, they face some challenges when they use social media for recruitment purposes. To enable employers to overcome these challenges, a systematic review was adopted to identify barriers for the use of social media by recruiters. Sixteen articles were included in the study. The study proposed five main critical success factors to overcome the challenges employers face when using social media for employment purposes: developing a human resource social media policy for recruiting applicants; compliance with existing laws; training the human resources personnel on how to use social media for recruitment purposes; identifying a social media champion in the organisation; and developing and implementing policies for social media recruitment in the organisation. There is a need for continued support from management to ensure that the Human Resource Department uses social media correctly to identify and recruit graduates for vacancies in the organisation.