Abstract

This study presents a systematic literature review on the challenges and opportunities in marketing Fintech products in rural and semi-urban investors in India. Through use of the PRISMA framework alongside TCM and ADO methodologies, this review analyses the current literature on the research topic to determine barriers like infrastructure issues and low financial literacy and highlights opportunities for regulatory support and innovation. The findings imply the critical role played by cultural factors and technology to enhance financial inclusion and inform on relevant applicable strategies for Fintech companies to aim at engaging underserved markets.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.