Abstract
At present, there are many problems in the dissemination of new media of Chinese medicine culture, such as bad unsound dissemination of content, serious commercialization and less targeted communication. The reasons underlying may be related to the beginning of the new media dissemination of Chinese medicine culture, the imperfect auditing and supervision mechanism and inadequate related research. Therefore, it is necessary to strengthen the access management of communicators, strengthen the management of communication content audit, build TCM knowledge base, strengthen industry regulation, and strengthen audience research and analysis, so as to promote its sustainable development. Key words: Traditional Chinese medicine; Cultural; Communication media
Published Version
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