Caso de estudio: Criaturas extraordinarias de Cinema Fantasma

Abstract

This article describes the case of Cinema Fantasma, a Mexican Stop Motion animation studio. It presents the process by which this firm designed and matured its business model, its creative process, as well as its current methods of creation and production, prop and character development. The research for this case study was made through the use of personal interviews with the founders and past employees; fieldwork and research. The main findings of this case study are as follows. There are several ways of achieving success, economic success is not always the most important one. The most important thing to achieve success is to focus on your passion and vision, then the story will follow. Success needs some luck and a lot of hard work. Having an agile methodology, such as SCRUM, and a multidisciplinary team allows the studio the flexibility to adapt to change and the project’s needs.