CASHLESS SOCIETY PROCESS AND DETERMINING THE PAYMENT CARD USAGE PREFERENCES OF CORPORATE BANKING CUSTOMERS

Abstract

Due to the developments in information and communication technologies, the share of payments made by using mobile, digital and card systems increases in the total payments, while cash usage decreases. This process, named the "Cashless Society", is supported by banks, payment system organizations, technology companies and governments. The study aims to determine the card usage preferences of corporate customers, which are among the factors affecting the cashless society process, and examine the impacts of these preferences on the cashless society process. Data were collected from 1,155 corporate customers using debit and/or credit cards of a commercial bank operating in Istanbul province within the research scope. The relationship between the cashless society process and other factors determined by the exploratory factor analysis method was tested using the linear regression model. According to the study findings; Among the factors that affect the card usage habits of corporate customers, card product features, the general structure of the bank, proximity, integrated marketing communication, customer relationship management, and brand/image factors are related to the cashless community process, it was determined that there was no relationship between the cash management services of the bank and cashless community process