Abstract
The Brazilian aviation market is the largest in Latin America, approximately $10 billion in revenues in 2018. Thus, the global leading commercial aircraft manufacturers compete vigorously for a larger share of the market. This article compared the performance of the leading airplanes in the domestic aviation market in Brazil, operated by the three major Brazilian airlines, through descriptive case study and market analysis on extensive archival research. Key findings pointed out the leaders within three categories: (i) more jumbo jets Airbus A320, and Boeing 737-800; (ii) c-series jets Embraer ERJ 195, and (iii) turbofan ATR-72 600, among the N=499 airplanes investigated within the three major airlines in Brazil, once the fourth competitor, Avianca Brasil, was suspended of all flights and operations by ANAC in April 2019, as a precautionary measure concerned with the safety of the operations, due to the company's filing bankruptcy. This work is useful to civil aviation managers, agents, decision-makers, students, academics, and overall practitioners. Discussion and future research compile the present article.
Highlights
Introduction and literature reviewThis study investigated the Brazilian domestic aviation market, and compared leading aircraft operating in the country, as the unit of analysis (Yin, 1988)
The results here investigated were achieved through qualitative, multiple-methods approach, such as descriptive case study combined with direct participation, and extensive archival research
The primary motivation relies upon recent body of works in the civil aviation field of research: (i) air passenger transportation in Brazil (Dias, 2019); (ii) Brazilian airports [Congonhas Airport (Dias, 2020); Guarulhos International Airport (Dias, 2019); Brasilia International Airport (Dias, 2019b); Rio de Janeiro International Airport (Dias & Albergarias, 2019, 2019b); Santos Dumont Airport (Dias, 2019c, 2019d)]; (ii) Civil aviation in Latin America (Dias & Pessanha, 2019); (iii) Aircraft manufacturer industry (Cruz & Dias, 2020; Dias et al, 2018; Dias and Duzert, 2018); (iv) air cargo transportation in Brazil (Dias & Albergarias, 2020)
Summary
This study investigated the Brazilian domestic aviation market, and compared leading aircraft operating in the country, as the unit of analysis (Yin, 1988). It aims to call into question the operation of the (i) larger jets; (ii) c-series jets, and (iii) the leading turbofans still operating in regional, short-haul flights, in the most significant Brazilian airlines, as well as their current performance. The big four leading commercial aircraft manufacturers operating in Brazil are (i) the Brazilian EMBRAER; (ii) the North American Boeing; (iii) the French-Italian company Aviation de Transport Regional (ATR), and (iv) the European Airbus. The big four airlines in Brazil are: (i) GOL Linhas Aéreas; (ii) LATAM Airlines Group; (iii) Azul Linhas Aéreas Brasileiras SA, and (iv) Avianca Brasil, and respective market shares, as illustrated in the following Figure 1:
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