Rivalry between low cost carriers and major carriers: the case in Korean aviation industry

Abstract

As the wave of liberalization and deregulation have accelerated to relieve rigid controls over airline routes, capacity, and fare setting regimes, Low Cost Carriers (LCCs) have emerged especially in local aviation markets since the 1970s. This paper has studied the effects of LCC’s entry into the domestic aviation market which was pre-occupied by two major carriers, Korean Air (KAL) and Asiana Airlines. Through a simple model describing two situations, prior and post to LCC’s entry, we analyzed changes and trends of each airline’s output and profit based on the Cournot and two-stage Stackelberg game equilibrium. In summary, our conclusion consists of five points: (1) Even though JIN Air’s entry reduced KAL’s respective output and profit, the more JIN Air produces, the higher the joint-profit of KAL and JIN Air is, (2) From the joint-profit aspect, increasing KAL’s output to a level than JIN Air’s is more profitable on the Gimpo-Jeju route, on the other hand, increasing JIN Air’s output higher than KAL’s is more profitable on the Jeju-Busan route, (3) Even though JIN Air’s entry increase Asiana Airline’s output, the more JIN Air produces, the less Asiana Airlines’s profit is, (4) Total output in markets as well as total profits of firms will increase under certain conditions, (5) KAL and JIN Air tend to get caught in an unresolved conflict on level of LCC cost.