Abstract
Mandeville offers an evolutionary explanation of norms that pivots on the power of praise to affect individuals. Yet this sort of account is not mentioned by Hume or Ferguson, and only indirectly noted by Smith. Nonetheless, there are various similarities in the thought of Mandeville and these philosophers. After delineating some resemblances, the essay takes up the objection Hume poses to Mandeville: praise fails to motivate if individuals take no pride in moral conduct. To this challenge there is a Mandevillean response that emphasizes how, in the evolutionary emergence of norms, the original praise need not be understood in moral terms.
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