Abstract

The UK higher education has been one of the top destinations for international students over the last few decades, and it is beneficial to the UK local and national economy. However, recent changes of the governmental policies on the way UK universities are funded and the recession that still affects economies around the world have left many universities around the UK at financial survival risk. With relatively limited access to reduced research funds, student recruitment has a vital importance for most universities. It has been well established in the literature that academic reputation and the level of services have the most significant impact on national and international students. Thus, universities, to maintain their market share, must spend much energy and resources to improve the level of services offered to their students. The recently introduced National Student Survey (NSS) has become one of the most important metrics to assess student satisfaction that influences directly the university league tables and the Teaching Excellence Framework (TEF), which in turn effects international and national student recruitment. It is not surprising that underpinning student satisfaction has become the major target of UK universities. Therefore, a research investigation has been carried out to identify the most influential factors that comprise to the decision of overall satisfaction for the students studying Science, Technology, Engineering and Mathematics (STEM) subjects. On this purpose, a detailed statistical analysis was carried out on the NSS results and it was concluded that there is strong evidence, that “teaching” and “organisation and management” are the vital influential factors on the overall satisfaction of students.

Highlights

  • The UK higher education has been one of the top destinations for international students over the last few decades, and the benefit to the UK local and national economy has been well reported in the literature [1,2]

  • Since there is a very broad range of subjects and combinations taught at different universities, this study only focuses on the students pursuing a degree associated with STEM (Science, Technology, Engineering and Mathematics) whilst simultaneously comparing these with Modern and Redbrick Universities

  • This paper begins with a literature review showcasing the importance of analysing customer satisfaction to improve the economy of the country, whereby customer satisfaction in retail can be linked to student satisfaction in education, solidifying the interest of the paper and marking the applicability of the analysis

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Summary

Introduction

The UK higher education has been one of the top destinations for international students over the last few decades, and the benefit to the UK local and national economy has been well reported in the literature [1,2]. According to Higher Education Statistics Agency (HESA) for the academic year. The recent changes of the governmental policies in the way universities are funded completely changed the higher education landscape. Most of the UK higher education institutions have increased their tuition fees from £3000 to £9000 over the last three years.

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