Abstract

Abstract The emerging sectors of agriculture, such as organics, urban, and local food, tend to be dominated by farms that are smaller, more transient, more diverse, and more dispersed than the traditional farms in the rural areas of the United States. As a consequence, a list frame of all farms within one of these sectors is difficult to construct and, even with the best of efforts, is incomplete. The United States Department of Agriculture’s (USDA’s) National Agricultural Statistics Service (NASS) maintains a list frame of all known and potential U.S. farms and uses this list frame as the sampling frame for most of its surveys. Traditionally, NASS has used its area frame to assess undercoverage. However, getting a good measure of the incompleteness of the NASS list frame using an area frame is cost prohibitive for farms in these emerging sectors that tend to be located within and near urban areas. In 2016, NASS conducted the Local Food Marketing Practices (LFMP) survey. Independent samples were drawn from (1) the NASS list frame and (2) a web-scraped list of local food farms. Using these two samples and capture–recapture methods, the total number and sales of local food operations at the United States, regional, and state levels were estimated. To our knowledge, the LFMP survey is the first survey in which a web-scraped list frame has been used to assess undercoverage in a capture–recapture setting to produce official statistics. In this article, the methods are presented, and the challenges encountered are reviewed. Best practices and open research questions for conducting surveys using web-scraped list frames and capture–recapture methods are discussed.

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