CAPITALISM, CANNIBALISM AND HUMANISM: A MULTIMODAL ANALYSIS OF THE MOVIE “THE PLATFORM”

Abstract

The existing body of research encompasses a good number of studies on movies and multimodal analysis. Similarly, this research study follows the qualitative multimodal analysis of the movie, The Platform. It is Spanish movie which generally depicts the capitalist mode of Spanish economy through ordinary prisoners and prison. The movie is deeply metaphorical in appearance. Therefore, the researchers in this study hava inspected the themes of capitalism, cannibalism, and humanism through multimodal analysis of semiotics. The movie is analyzed through pictorial elements which depict the aforementioned themes. The findings of the study reveal that the movie is a rich portrayal of Spanish political and socio-economic system based on capitalism where the privileged people are more privileged and they economically kill the unprivileged masses. The movie metaphorically also presents people as flesh eater because of hunger. This also generates the feeling of humanity in the audience. The study is important to understand the deep message and discourses of the movie along with understanding other movies through their pictorial representation of hidden discourses. The interpellation of discourses in movies need to be selected very carefully keeping in view the social, cultural and moral values in the global world. Keywords: Representation, Politics, Economy, unprivileged, Humanity.