“Canva”, A Graphic Design Application That Does Not Have A Visual Design Identity In Fundamental Concepts Of Design

Abstract

Sustainability in business and development involves approaches that consider environmental, social, and economic impacts to ensure today's practices don't compromise future generations' resources. This concept is closely linked with ethical issues in graphic design, emphasizing social responsibility and the long-term effects of visual identities. Visual identity in graphic design encompasses all design elements that uniquely express an identity, differentiating it from others. Graphic design is not merely about aesthetics but also functionality and identity, which are influenced by technological advances and design applications like Canva. This article examines the use of Canva for rapid graphic design and its impact on visual identity within the industry, based on fundamental design principles. The study employs qualitative descriptive methods, including surveys and interviews with Communication Science students at AMIKOM Yogyakarta University, to explore if Canva can create distinctive visual identities. Despite Canva's wide range of templates, its users often experience limitations in creativity, resulting in designs that may lack uniqueness and are perceived as generic.