Abstract
In the tourism sector, owner-managers have distinct characteristics. SMEs face unique challenges for growth. This study explores the characteristics of Canadian owner-managers of tourism SMEs. We conducted a research based on focus groups and questionnaires. We developed a method of classifying these owner-managers considering their propensity to invest and renew their offerings and the evolution of their firms in terms of profits. A two-step multidimensional cluster analysis gives us six categories of owner-managers: Lifestyles, Procrastinators, Harvesters, Gamblers, Strugglers, and Performers. We explain these categories and discuss recommendations.
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