Abstract

A socialization model of public television viewing among Canadian preschoolers is proposed and analyzed using discriminant and multiple classification analyses. Of the five sets of variables analyzed, the family's media environment (primarily access to cable television and print media use) and the parent's attitude toward television in general were the strongest predictors of both the viewing and frequency of viewing public television programs by preschool age children in the home.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.