Abstract
Violence is increasing worldwide mainly among the most socially vulnerable groups such as women, elderly people, children and adolescents. In addition to the justice sector, many other areas and workers are involved and they are becoming even more important for addressing violence. One such area is the health sector. This article aims to identify the creative potential of videos that aim to tackle issues involving domestic violence against children which are categorized based on generation (age) and gender. A search was conducted between 2013 and 2014 on official sites and video channels of institutions that deal with child-related topics. We used the webQDA software to conduct our analysis and for reference purposes we used "Generation" and "Gender" as categories. We collected 40 video campaigns, of which ten were analyzed qualitatively. Upon analyzing complete scenes and parts of scenes we were able to see both inter/intra -generational and inter/intra-gender violence and its consequences for children. The videos allowed for critical reflections to be made on the educational processes and training used to combat violence against children in the context of "Generations" and "Genders".
Highlights
The World Health Organization (WHO) notes that more than 1.6 million people die each year due to violence
The selected videos were produced with scenes covering everyday life, be it reenactments or animations which showed children, adults and animals. They dealt with the different types of violence against children and covered general violence to more specific forms such as domestic violence or sexual violence
Amongst them was information on what constitutes violence against children. They tried to discount the beliefs of such acts being natural and they explained the different forms of violence that exist
Summary
The World Health Organization (WHO) notes that more than 1.6 million people die each year due to violence. For those that manage to survive violent attacks, they invariably have to live with the physical, psychological, emotional and social scares forever[1,2]. Aside from violence being one of the main causes of deaths in the population between the ages of 15 and 44, the WHO has recognized that it has been increasing at an accelerated pace amongst those in the most vulnerable groups such as amongst children, the elderly and women[1,2,3]. It should be restated that violence against children predominantly takes place in the home and between family members with mothers and fathers being the main perpetrators[5]
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