Can Indian journalism survive the onslaught of social media?

Abstract

In recent times, researchers have examined the Indian Prime Minister Narendra Modi’s use of social media to directly connect with his followers, while largely shunning the mainstream media. This strategy of direct communication with their constituents has been adopted by other political parties too, with opposition party leaders hosting ‘Facebook Live’ sessions and tweeting their messages. A large proportion of Indian voters, who increasingly own mobile phones, are enjoying being part of the ‘like’ and ‘share’ online networks. What does this effective use of social media by Indian political parties mean for the public discourse in India? This article presents the view that this phenomenon is more than Modi’s ‘selfie nationalism’ or his attempt to marginalize the news media. The article argues that there is a structural shift in the Indian public sphere, which might prove to be the greatest challenge to Indian journalism.