Abstract

Rapid development of media makes teenagers easily access their idol through social media. The association of Indonesian youth in the social media community will impact their daily lifestyles that are often incompatible with Indonesian culture. The purpose of this research is to determine the role of emotional intelligence to celebrity worship, on Korean idol bands that active in social media. Subject of this study is 597 adolescents who idolize Korean bands., taken using snowball sampling technique. The research method implied was quantitative method using Daniel Golemen Emotional Intelligence Questionnaire (30 items) and Maltby Celebrity Attitude Scale (34 items). The results of this research indicate that emotional intelligence decrease excessive behavior of celebrity worship in teenagers. Adolescent emotional intelligence should be trained so that Indonesian teenagers can filter incoming culture through social media.

Full Text
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