Abstract
ABSTRACT Prior research determines whether politicians at rallies make programmatic, clientelist or personalist appeals. We argue that this reductive approach obscures the variety of meaning-making at rallies. We offer a vision of rallies as complex communicative events, at which multiple actors co- and counter-produce messages in numerous ways. Nonetheless, we argue that there are patterns in meaning-making at rallies. Rallies are produced in accordance with a genre which guides what components are included in them and how they are interpreted. We argue that rallies produced in that genre fashion and foreground three constructs above others: candidates, collectivities and contests. They fashion them, among other things, through representative claims. Altogether, we show that rallies are significant sites of political communication in Africa and worldwide.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
