Abstract
Presidential campaign contributions primarily come from individuals, yet we know little about what motivates them to give. Using a recent donor survey, we analyze how policy positions affect these decisions, holding constant partisan strength and presidential approval. Three main findings emerge. First, donor agreement with candidates’ positions significantly affects the likelihood of giving to these campaigns. Second, while there is suggestive evidence that the effects are stronger for Independents, the results hold even for fellow partisans. Third, conditional on donating, issue positions do not increase the amount contributed; for both partisans and Independents, the amount depends on wealth and income.
Published Version
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