Abstract
The objective of this case is to bring awareness about the situation facing the almond industry in California and its implications on the almond milk industry. Specific emphasis is placed on almond grower and milk producer Blue Diamond Growers (BDG).The questions the analyst should be able to answer are:1) What are the implications of the drought on the almonds/almond industry?2) What are the implications for the almond milk industry?3) How sensitive is the almond milk demand to the conditions?4) How should long time almond experts BDG address the negative publicity about almonds milk?5) How can BDG maintain and attract demand despite the rising prices?
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